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Strategisches Management : Eine Einführung (3868942521)



Strategisches Management - Eine Einführung, die deutsche Ausgabe des Standardwerks Exploring Strategy. Der Titel vermittelt umfassend und verständlich die Grundlagen und Notwendigkeiten strategischen Handelns eines Unternehmens. Dies geschieht durch einen umfangreichen theoretischen Grundlagenteil und einen Fundus von über 100 nationalen und internationen Fallstudien. Das Lehrwerk wird weltweit an führenden Business-Schools und wirtschaftswissenschaftlichen Fakultäten eingesetzt.


Product details

  • Hardback | 750 pages
  • 202 x 248 x 45mm | 1,556g
  • German
  • 10., aktualisierte Auflage
  • 3868942521
  • 9783868942521


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